Walmart Submits 2 Blockchain Customer Behavior Patents

Walmart Submits 2 Blockchain Customer Behavior Patents

Walmart submitted 2 US patent applications utilizing blockchain technology for integration of their courier services into their online shopping platform as reported on April 20.

Walmart is diving deeper into blockchain technology and has already hired a team of five programmers from the US and one from the UK to had their patent applications or a Courier Shopping System and Vendor Payment Sharing System.

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The Walmart development team is hoping to corner the market with this blockchain technology that weaves together vendors, couriers, and customers into a shopping network where payments are collected and paid out among vendors and couriers using a permission-based blockchain.

The blockchain would also include peer to peer shopping and delivery services among its participants and include a written reputation and rating based system.

The patent covers philosophical theories of human psychology and eliminates several paragraphs of more complex wording to substantiate obvious points. The wording is used to establish a basis for what is considered a common sense approach to the matter, while leaving out more of the technicalities.

Overall, the submitted patent hopes to monitor individual’s behavior and choices over a period of time. It maps out its customers value system in order to target products and services they might prefer along with how they want them delivered.

The patent claims..

“Depending upon what sensors a person encounters, information can be available regarding a person’s travels, lifestyle, calorie expenditure over time, diet, habits, interests and affinities, choices and assumed risks, and so forth. This process will accommodate either or both real-time or non-real time access to such information as well as either or both push and pull-based paradigms.”

The blockchain patent essentially allows the monitoring of an individual’s every move so their behavior can be predicted (pretty creepy). It also referenced the use of artificial intelligence and integration into “Internet Of Things”.

The blockchain patent still remains fairly vague as its missing actual programming details and technical specifications on how this behavior monitoring will be achieved.

It seems that Walmart is trying to cover the broad concept of monitoring customer’s behavior so that it may be able to be the sole collector of any valuable profile data. This would essentially create a snapshot on every customer who uses their system and would enable the blockchain technology to store this information forever.

With the recent questioning of Mark Zuckerberg, and the US government questioning of the accused Facebook on violating public privacy, it’s very disturbing to find out that there may be more sinister violations of privacy brewing within the US patent offices within Walmart HQ.

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